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Asset Transfer System (ATS) is a collaborative tool that streamlines and simplifies the way that documentation is managed between Airlines and Lessors. ATS incorporates records management, project management and case management abilities all into a single application.

As the player/coach, I led a team that performed all facets of user experience for this tool. Beginning with discovery research, our first goal was to learn what the needs were for an application to optimize the heavily regulated and often cumbersome asset transfer process. To achieve this goal I facilitated design thinking workshops, interviewed many users within lessor and airline organizations and observed the existing process in action. Documentation and bringing insights back to my team of product managers and engineers was critical to ensure we all understood the challenges our audience was facing.

From there we were able to validate the features needed for the tool and iterate on a designs. We communicated our progress throughout the organization at numerous milestones and at the same time we were integrated within the dev team to bring the application to life.

As soon as we had user flows within the application functioning we performed user testing to ensure we were on the right path. I worked with product management and sales to build an advisory board of industry experts to provide feedback and to help guide the product.

In its first year after launch, the tool made more than $4 million in sales. I worked closely with sales to perform demos to prospective clients and also with the implementation team to train users and gather initial feedback.